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Update Your Website for a Brand Refresh

Do you plan to update your brand? One of the most important things you can update is your website. This article offers tips on how to do that.

Update Your Website for a Brand Refresh

News  Update Your Website for a Brand Refresh
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May 02, 2022 01:47 AM

Chances are, if you've been in business for a while, your website could use a refresh. For starters, make sure the design is modern and the content is up-to-date. You may also want to consider including more videos on your site. Read on for more tips for updating your website and, in essence, your brand.

Update the content

Websites are built on content and content is what people see when they land on your web page. It's the reason they visit in the first place. As an example, you might be looking for a new recipe to try at home as well as a site that has good information about food allergies. Or your company website might need to be updated with its current products and services so that customers can easily find them. The same goes for news articles—these should always be up-to-date and relevant to their audience, whether it’s about politics or sports scores from last night’s game (or both!).

Luckily though, keeping content fresh doesn’t have to mean constantly creating brand new material. It could mean updating existing pages with new information or making sure that all of your articles link back to one another so readers have access to more resources than just what is on one page alone. When done right, this type of SEO strategy can increase traffic exponentially. 

Update the layout and design

  • Look at your competitors' websites for inspiration and ideas.
  • Check out the latest web design trends for ideas about how to improve your site's layout.
  • Think about whether the new design will be consistent with your brand's personality. If you're a fun, quirky company, make sure that the design reflects those qualities. If you're a finance firm, don't choose crazy colors and silly graphics—stick with something straightforward and professional.
  • Look at what type of content you have to work with; that can inform your decision as well.

It's important not to change layouts simply for the sake of it—make sure any changes are improvements.

Update the navigation

Make sure your visitors can access the information they're looking for quickly and easily. Is there a way to simplify things? Can you group content in a more intuitive manner? Do two pages have similar content that could be merged into one? Sometimes, it helps to think about how you or someone else would use your website. If you get lost or have trouble finding what you’re looking for when visiting your website, chances are your typical visitor will too.

Update your technology

The most important thing you can do is to keep your core technology up-to-date. While it seems simple at first glance, many website owners lose sleep over this very subject because the wrong update can completely break your website.

A note: Just because you’re doing everything right doesn’t mean that your client is. If they are using old versions of WordPress or other software, it could affect your site’s speed and performance negatively. To prevent that, talk to them about updating as well. For example, if your customers are still using an outdated version of Chrome, then your website may not play well with their old browser version.

Update your website regularly to keep it relevant to people who visit your site

You need to update your website regularly. If a person visits your site and sees something that is not up-to-date or modern, they will feel that you are not relevant. Your website is a reflection of your business. You want it to be fresh and up-to-date so that people see you as keeping up with the competition.

Update code

Your website is a living, breathing entity and you need to keep it up-to-date with the latest technology. You can update your site by auditing for instances where old brand terms are used throughout all pages of content as well as meta descriptions or page titles that contain this information too! Use an automated script when doing so in order to make sure everything gets changed correctly without any extra work on behalf of your company's image.

Update website security

Lastly, update your website’s security. Having a secure site increases trust and confidence in the eyes of potential clients which can lead to more business and sales. ViviScape’s web development team makes sure your company website is secure and easy to navigate.

To keep your website up-to-date and relevant, you should regularly update its code, content, layout, design, navigation, and security features. This ensures that your website continues to meet users' needs and keep them coming back. Additionally, by staying up-to-date yourself on the latest web design trends, you can help ensure that your site is always ahead of the curve.

If you're in need of a website re-branding, contact ViviScape or call (574) 207-6511. We specialize in helping businesses update their online presence with a fresh, modern look that will help them stand out from the competition.

Do you need help with updating your website? Let's talk!

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