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Why Apps?

If you want to catapult your business into the future and reach more customers at the same time, an app is the way to go.

Why Apps?

News  Why Apps?
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Mar 29, 2021 12:00 AM

A business without its own dedicated mobile app is like a fossil in today’s world of mobile responsive technology and devices. A mobile app not only connects you with your customers, but also helps your business run more efficiently. Automation of tasks like HR duties and other business operations can be achieved through mobile apps.

This article gives you a closer look at what an app is and what’s involved in creating one. Let’s dive in!

What is an app?

An app is a piece of software or “application” that runs on a mobile device such as a smartphone or tablet. It gives you easy access to a company’s website or services from the convenience of your phone.

If you want to catapult your business into the future and reach more customers at the same time, an app is the way to go. In fact, many potential customers may wonder why your business doesn’t have one. The advent of mobile apps has brought an expectation among consumers for fast and easy-to-navigate content. They want immediate answers to their questions, and they want the solutions to their problems in record time. Mobile responsive websites rank far higher than others. An app makes the search for your products and searches even easier and faster…

While it may be tempting to opt for a packaged software for easy application development, your business’ evolving nature will render that software useless in years to come. Also, packaged solutions are limited and difficult to customize. In other words, it will be difficult for a packaged (template) app to keep up with the evolving needs and technology of a growing company.

Mobile app development can be an effort-intensive process, requiring a lot of ingenuity, time, and effort. A mobile app developer creates apps that run on mobile platforms like iOS and Android. Apps help your customers easily navigate your products, services, and content. Apps are also helpful in streamlining your business operations. Everything you need to run your business online is at your fingertips. For instance, a mobile app can help you track inventory and update important information from your cell phone.

You’ll need an experienced app developer to build B2B or consumer-facing applications for platforms such as web, desktop, mobile, AR, VR, and even smartwatch. The mobile “app”mosphere is expanding, so you’ll want to hire a development team that can keep up to date with the updates and changes in this evolving technology.

It may seem like a great idea and quick fix to opt for an off-the-shelf mobile app solution or what we call packaged software, but think about your business’s future needs. Will this packaged software allow you to build customized solutions that grow with your business?

Remember, an app is a computer program that performs a set of tasks required to conduct business. It could be for keeping inventory, compiling sales reports, calculating expenses, HR tasks (timesheet), or automating the sales process.

The Process

When an app is built, the following happens:

  •   Requirements are gathered.
  •   Prototypes are designed.
  •   Testing
  •   Implementation
  •   Integration

Now that you know what a mobile app is and what it can do for your company, let’s take a more detailed look at how mobile apps are used in everyday life and how they can help your business run better.

At Viviscape, our mobile application development team specializes in all aspects of app development including:

  •   UI/UX Design
  •   Front/Back End Development
  •   API Development
  •   Websites
  •   Web Apps
  •   iOS + Android Apps
  •   Automation Services
  •   App Integrations (Bridges)
  •   Ecommerce Apps
  •   SaaS Apps

You may be asking yourself if your small or mid-size company actually needs a mobile app like larger companies have. Is it worth the time, effort, and money? Let’s examine why an app is good for your business.

Why You Need Apps

Think about the mobile apps you use on a daily basis. How would you live without PayPal, Venmo, or Square Register now that you’ve enjoyed the convenience of these payment methods? These are mobile payment apps, and they’ve taken the retail world by storm.

How about the travel apps you use to book business trips? Those mobile apps expedite the travel booking process and make processing travel requests far easier. With a travel app like or, you can book tickets, hotels, and additional amenities (sightseeing) with the tap of your phone screen. These apps are convenient for business projects, tours, and conferences because they include navigation apps, reservation apps, flight status, location based apps, and even translation apps. The all-in-one approach of a travel app has made business trips easy, affordable, and organized.

Office productivity apps are another example of mobile apps changing the business world. What would we do without our Microsoft Office 365 app or Google Docs? Productivity apps can be used by everyone in your company from entry-level to executive-level. You’ve most likely used these before for creating spreadsheets, sharing content within the company, scheduling, calendar keeping, card readers, calculators, workflow, expense, and tax tracking apps.

Companies can also benefit greatly from customized business enterprise apps. Small businesses use their own mobile business apps to keep their customers engaged, employees informed, share promotions, develop customer loyalty, and create brand awareness.

For employees working in the field, a customized enterprise app offers convenience as a medium between the company and employees, allowing them to use tools on the go and complete tasks without having to return to the office. This is the power of enterprise mobility.

Viviscape offers a full cycle of app design and development services, leading the whole mobile app development process from brainstorming and concept to implementation, delivery, and support. We specialize in mobile app development services for any level of company, platform, and use. Helping small businesses as well as global brands design and build excellent mobile apps is our specialty.

Looking to create a mobile app? Let's talk about your idea.

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