May 21, 2020 02:52 PM
The internet is the best way to spread information and videos are the best way to get your viewers attention. Unboxing and Demonstrational videos will showcase your product in a way that is entertaining so that viewers are sure to remember your product. It is important to remember that when you’re creating promotional content such as Unboxing and Demo videos, that your story is emotional and has a clear arch. The best way to ensure a successful Unboxing or Demonstrational video is through storyboarding and editing.
WHAT ARE DEMO VIDEOS?
Demo videos educate your audience on the use of your product. Many companies produce “how to” videos to help their buyers understand how to use a device, explain a complex topic, or set up software. Demo videos should be simple, entertaining, cheap, and personal. Buyers who watch Demo videos early in the buying process are less susceptible to misinformation about your product. This will ultimately help you win your buyers over. When creating a Demo video, you want to make sure to highlight how your product is easy to use and why your product is better than your competitors. You want to pull your viewers in by piquing their curiosity about how your product will fulfill their
WHAT ARE UNBOXING VIDEOS?
Unboxing videos are a type of Demo video where people narrate their actions as they open boxes of items that they received in the mail. During Unboxing videos, the person often highlights the product that they are unboxing. The product is usually explained in detail and often the product is demonstrated to viewers. These videos are popular on YouTube and are more effective if you cater to a specific niche. You want your product to appear in Unboxing videos that cater to a specific audience. For instance, if you sell children’s toys you wouldn’t want your product to be in an Unboxing video known for makeup or cooking supplies. Originally, Unboxing videos focused on fashion or high-tech
products, but quickly moved into other industries. No matter what product you’re selling, Unboxing videos can lure people to buy your product.
THE IMPORTANCE OF STORYBOARDING
Storyboarding will help your viewers vicariously live through the person unboxing your product. It will help you convey the emotional feeling of opening presents on Christmas morning. You want your Unboxing video to recreate the feeling of getting something new. It’s also important that Unboxing videos feel authentic. Since you want your Unboxing video to feel like real people providing honest commentary, it’s important that the person presenting your product doesn’t over prepare. When you storyboard an Unboxing video, you want to make sure that you pace the unboxing in a timely manner. If your intro takes too long people will stop watching before the product is even revealed. When prepping for an Unboxing video, it’s important to make sure that your talent is speaking slow and clear. It’s helpful to prepare a few aspects of the product that you want the person to highlight.
THE IMPORTANCE OF EDITING
Most Unboxing videos have a homemade feel to them so they can be produced relatively inexpensively. During the editing process, try to use captions or subtitles to make your video more accessible. 85% of Facebook videos are watched without sound. You can use editing to make a time lapse, or hyper-fast video to show the process of using your product in a short amount of time. Since most people stop watching a video after the first 15 seconds, it’s important than you don’t belabor on any long processes that might lose your viewers’ interest. Keep editing and backgrounds simple so that your product is sure to stand out. Consider adding graphics to highlight facts or statistics about your product. For Demo videos, you can keep your viewers on their toes by cutting from an animated video segment, to a person talking, and to b-roll. It’s important to keep your viewers on their toes.
VIVISCAPE CAN HELP
Demo and Unboxing videos will capture your audience attention and help them understand how your product will fulfill their emotional needs. Creating Demo videos is a big journey to embark on. Viviscape will help you create Demo and Unboxing videos that will effectively your product to your audience. Together we can help you tell the story that you want to tell. Click here to get started with Viviscape.