Jun 23, 2021 12:00 AM
A lot of people confuse the term SEO with SMO, but they’re entirely different terms. This entry focuses on social media optimization (SMO).
Social media optimization is about pumping your brand awareness on social media channels and getting the most traffic from your posts. You can do this with a number of SMO techniques of which the average business owner may be unaware. In short, SMO is optimizing your social media accounts and social presence. Simple changes can make a big difference in boosting your brand’s voice and presence.
SMO experts analyze and audit your business’s social media accounts and make changes to the content and profiles to fall in line with best practices for social media marketing.
Take for instance, your social media accounts. We can optimize your accounts by making sure branding and visuals are consistent with your website presence. In other words, we make sure the fonts, logos, taglines, slogans, graphics, and hashtags are consistent with your business brand and messaging.
An SMO expert will check your post links, too, and make sure that the appropriate link or call-to-action will send visitors to the right landing page or website. Also, they make sure your messaging and tone match your promotions.
Like SEO, social media optimization (SMO) requires testing and tweaking. This is the advantage that top performing accounts have over their competitors. They pay attention to the details and they optimize all channels to their maximum performance. This increases the company’s visibility and reach which leads to more engagement in the forms of traffic, clicks, comments, and shares. With fully optimized social media channels, you’ll increase your KPIs (key performance indicators) and ensure that your content performs well and is targeted to the right audience.
SMO boosts your company’s brand awareness and generates more leads. And best of all, you’ll connect more with your audience in a cohesive fashion across all channels.
The SMO experts at Viviscape view your social media accounts and presence as a gateway to your business brand. This is so important for attracting new customers and keeping existing ones. Remember, first encounters matter so much in digital marketing.
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