Jun 21, 2021 12:00 AM
Many business owners think that SEO is simply inserting keywords in website text; however, SEO encompasses much more. Search engine optimization improves the ranking of a website and increases quality traffic to the site. SEO focuses on organic search or unpaid traffic. It is everything you can possibly do without paying for Google Ads.
Let’s take a deeper dive into what SEO is and what it entails.
It does not matter how many visitors come to your website if they are not in the market for your product or service. With organic traffic results, you get quality traffic, not a meaningless number of low-quality clicks.
When you have the right visitors, who are genuinely interested in your products, then of course more traffic is ideal. In other words, when you have sharpened your aim, you can then focus on increasing those numbers.
Google’s search engine crawls your website and gathers information about the content on your site. The search engine spiders that crawl your site bring back that information and create an index that is then fed to an algorithm which matches that data with a user’s query.
What SEO Includes
SEO experts will look at important factors that are smiled upon by the Google algorithm which includes page-level link features like quality of link links, quality of link sources, and anchor text distribution as well as content quality and relevance.
Other things that SEO experts focus on are the following:
- Content length
- Keyword usage
- Title tags
- Relevant internal links
- Trust and quality of links to the domain
- Load speed
- Domain-level PageRank
Remember, SEO is even more effective when combined with a paid ads strategy because the vast majority of SERPs (search engine results pages) come from paid ads. So, you can opt for a hybrid approach by including both paid ads and organic SEO, if you’d like. Viviscape does both. Our team of experienced SEO experts can help you develop both an organic and paid SEO strategy that will fit your business’s needs and budget.
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