Oct 23, 2020 07:19 PM
One Page Websites
For a more continuous and superfluous experience, consider providing your customers with a single-page site. This allows them to scroll rather than click their way through your website. Some companies feel this keeps their customers “on page.” Potential customers don’t get distracted from the message because it’s in front of them the whole time without the distraction of looking away to search for the right dropdown menu or tab to click next.
The traditional five-page site is the typical choice for many businesses, but some have found value in the one-page site format for its convenience, ease of navigation, and affordability
With the single-page site, you can forget the About, Features, and Contact Us pages, because they’re all included on one superfluous page.
Navigational links will help users jump to the sections of the page they wish to read. The user could also scroll the page to reach the content sections of their choosing.
One-Page Websites versus Multi-Page Websites
One-page sites give the user just the right amount of content for them to make a decision about a product or service. You’ve probably seen one-page sites before as landing pages or portfolios. It’s a tasting or it’s really just enough content to make the sale. Most people are in a hurry and don’t want to see huge blocks of text and multiple tab pages to search through.
A minimal design removes the interference and noise of extra features and page tabs. It allows the user to focus their attention on the most important points of the content.
? Speed: People are in a hurry and attention spans are shorter than they used to be. So, you can see why a scrolling one-page website is appealing to users. When a potential customer has to pause and search for the right tab to select, it slows down their search.
? Clean and comprehensible: Content in small chunks is easily digested and free of unnecessary clutter which tires the user.
? Intuitive: Without the distraction of additional pages, visitors can experience the linear navigational flow of a one-page site. The story is told in a simple format: beginning, middle, and end like all great stories. Remember, storytelling is key in content marketing.
? One action: One-page websites have been proven to lead to more conversions by as much as 30% than multiple-page websites. This is because customers enter the process earlier and move through it quicker without getting distracted along the way.
? More mobile: A one-page site is an excellent choice if you’re interested in responsive design. Adapting chunks of content on a single page website to smartphone screens and handheld devices is far easier with a one-page site. Scrolling comes more naturally than tapping when you’re using a mobile device.
? Long streams of content: It’s easy for readers to feel overwhelmed by too much information in one place. Unending scrolling can kill conversions. So, it’s a good idea to chunk your content and keep your information to the point and on message.
? Performance: One-page websites can be clunky if the site is heavy with content and containing video and other media. Heavy sites can be slow to load.
? Search: One-page sites are not as efficient for finding specific information.
One-page websites don’t require the user to make a commitment immediately. The single-page format feels more casual and user-friendly. If you’re looking for a simpler format to convey your message, then a one-page website may be a good choice.
A one-page website puts you in control of your brand story by allowing potential customers to be guided through a specific brand narrative. Using a one-page approach is a good way to introduce your brand in one comprehensive whole message. The power of storytelling may come to mind when you think of a brand story being told in one comprehensive whole format. Storytelling is the heart of content marketing and single scroll websites are in fashion because of this.
? Traditional and familiar navigation giving the user a visual map of where to go. E-commerce sites especially benefit from this design.
? There’s a better chance to rank for specific keywords because you can optimize each page for a specific keyword. If you have five pages, then you can optimize for different keywords rather than just one.
? Multiple entry points are available to access the website.
? The potential customer may get lost in all the information and lose track of the message being conveyed by your website.
? Sometimes too many pages can work against your marketing message. When a customer has too many options, it can water down your brand messaging. It’s a good idea to keep it simple even if you choose a multiple-page site.
? Navigation can be disruptive and distracting.
Are you interested in a single-page website or a multiple-page website? We can explain the benefits of both and map out a strategy for bringing your brand on-stage front and center.