May 26, 2021 12:00 AM
You’ve probably experienced the power of Facebook Messenger automation if you’ve ever checked out a product or service advertised on Facebook. Businesses use chatbots in the place of mobile apps, email marketing, and customer care call agents. Chatbots save money and manpower. This is important if you’re trying to cut costs and increase revenue. Best of all, chatbots work while you’re sleeping!
Chatbots are not new to the digital marketing scene. In fact, they’ve been around for decades. The Facebook Messenger chatbot resides in the Facebook Messenger app, so the opportunity to reach more customers is out there. Remember, on a monthly basis, there are about 1.3 billion users of Facebook Messenger. That’s a lot of potential customers!
What is a chatbot?
A chatbot is an automated messaging software used to “chat” with people, using AI (artificial intelligence). The bots of today are smarter than years ago. They can understand customer questions and provide appropriate answers. They present a friendly and accessible customer service component to your marketing strategy, saving your team and customers time. Customers want fast answers nowadays, so a chatbot is a great way to expedite the customer journey and keep your potential customers informed and engaged.
Why are chatbots good for business?
It shouldn’t be a surprise, considering Facebook’s popularity, that FB Messenger is the third most popular app in the app stores. In fact, it’s estimated that about 68 percent of all app users use Facebook Messenger. A lot of people use chatbot messaging to contact businesses for customer service, sales, and more. They’d much rather fix their issue or find a product via chatbot than picking up the phone and waiting for a representative to handle it.
Some business owners have chosen to simply build a Facebook Messenger bot rather than a mobile app to reach customers. So one advantage is that it’s a less expensive way to reach and engage customers online.
Another advantage is there is less competition. Believe it or not, the chatbot is vastly underused by many companies. Only a small percentage of all businesses use them. Strangely enough, most of these businesses that do use the Facebook Messenger bot are highly successful. It may be an underused tool that could bring more leads and guide sales at a higher rate than other marketing tools like marketing emails that sit unopened in inboxes.
Reaching your audience directly and immediately gives Facebook Messenger automation high marks in the digital marketing realm. Does this sound like something you’d like to try for your business? We’d like to help! Viviscape’s team of software development experts and marketing specialists can help you build the ideal Facebook Messenger chatbot automation for your business.
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