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Advertising + Ad Copy

Advertising and ad copy remain the key ways for driving traffic to your site. Here's why it's so important to be in tune with your audience and know exactly what they're looking for!

Advertising + Ad Copy

News  Advertising + Ad Copy
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Jun 28, 2021 12:00 AM

Traffic drives sales. So, what’s the best way to get traffic? Outstanding ad copy!

Ad copy, when done correctly, shows how your product or service solves the customer’s problem. Your ad’s headline needs to mirror the customer’s end goal. Your keywords need to zero in on the target audience and engage them without the distractions of errors or poorly chosen words. Many small business owners believe an occasional Google ad here and there or a Facebook ad once a month is enough to drive traffic and sales. Effective advertising strategy encompasses more than keywords and word choice. An excellent copywriter can do wonders for your business. At Viviscape, we employ experienced wordsmiths who create engaging ad copy to attract more leads and drive traffic to our clients’ websites.

One of the fastest ways to gain more business leads is through finely targeted and tailored advertising. Small tweaks to online ads according to response rates can improve profitability a great deal. Facebook and Google ads are expensive, so you’ll want to write ad copy that counts. Persuasive ad copy isn’t easily found. When you create an ad, think about the consumer’s problem. What do they want to accomplish? Then make sure your headline can fulfill their need. In your ad copy, focus on the end goal for solving the customer’s problem and write with that in mind (as your beacon).

Think about it this way. When someone clicks on your ad, they’re clicking on a promise. Your copywriter should make sure that promise is fulfilled or the customer’s problem is solved with your product or service as the solution. The consumer doesn’t care what keywords you used to create the ad. They click on your ad because they think it may be the answer to their problem. Be the answer!


Need help writing stellar ad copy for your website? Let's talk about your idea.

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