Oct 16, 2020 07:46 PM
The Types of People You Want on Your Marketing Team (strategist, designer, writer, video editor/animator, planner/organizer, social manager)
When you hire a marketing agency to handle your company’s marketing
needs, you want to know whose hands you’ve entrusted your brand to. In
this article, we’ll examine the most important roles in a marketing
They say you can’t judge a book by its cover, but that adage doesn’t
hold true in today’s marketing world where the appearance of a website
and collateral is a huge factor in sales. When someone visits a website
that looks “homemade,” they think the company is not experienced enough
to handle the ever-changing technology of today. They’re most likely
right if the marketing agency is using a rudimentary or simple design
without some hint of technological sophistication. You don’t want that
if your company is a software company or even a dentist office. Who
wants to seem “behind the times” to their customers?
That’s why it’s important to have a skilled designer on the team who
values the role as one that encourages conversion rates through their
design. This is called conversion-rate optimization (CRO). So, design
isn’t just about making websites look pretty, it’s also about
encouraging and helping the user perform an action like filling out a
form or buying a product.
Your marketing designer will create digital images and illustrations
for websites, landing pages, and marketing collateral. A skilled
marketing designer will know the best font, composition, and colors to
use in creating a client site or app. They conceptualize, design, and
implement graphic projects within budget for numerous clients. The
designer develops and designs ad layouts as well as copy with images.
This person ensures precision of outgoing artwork and is a critical
player in brainstorming sessions. At Viviscape, our designers evaluate
and analyze the entire layout of your website and landing pages.
A digital marketing strategist sets goals for the overall direction of
a project like developing digital campaigns for increasing traffic to
the client’s website. Tracking measurable outcomes like response,
leads, sales, ROI, and retention are just the tip of the iceberg of
duties that a marketing strategist performs each day. They research the
market and identify prime marketing opportunities and forecast market
Among the skills a strategist would need are:
Time management skills
Content writers are crucial to the success of client projects.
You’ve heard the saying “Content is King.” It’s true alongside
great design and strategy.
A content writer writes blog articles, website content, social
media content, videos, white papers, and podcasts. The content is
both internal and customer-facing for different levels of the sales
funnel. The best content writers are master storytellers. They know
the value of a good story and how to align that story with a
We all know the value of YouTube videos in today’s digital marketing
arena. When you want to get your company message out there via YouTube,
you want quality videography on your side. Impressions and valuable,
helpful content are critical elements of a successful branding
campaign. Your video editor manages media such as video footage, sound
effects, graphics, and special effects. This key role determines the
quality of the finished video product whether it’s for a commercial or
Advertising Account Planner/Organizer
Some of us are better at planning and organizing than others. Those who
are blessed with good organizational skills improve the bottom line of
any advertising campaign and are a crucial role on any marketing team.
At Viviscape, we have excellent account planners who work with the
clients and creative staff to ensure campaign strategies are targeted
to the right audience. An excellent ad planner can pinpoint business
problems and develop new ideas at the drop of a hat.
Social Media Manager
Social media managers manage the day-to-day operations of a client’s
social media accounts by implementing and monitoring the client’s
social media engagement with customers. Brand awareness should be first
and foremost in a social media manager’s mind. They increase a client’s
online presence, encourage engagement with customers, and improve sales
Now that you have a breakdown of the main roles in a digital marketing
agency, perhaps take a look at your internal marketing team and what
roles your team may benefit in adding.
If you are looking for a full staffed agency that help you fill in your
marketing gaps, take a look at ViviScape. We are here to help your