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Simple or Complex?

Are you curious on the difference between Cheap Websites vs Custom Websites? Learn the facts so you can decide what is the right website for you.

Investing in a new website for your business is a big and important step in building your brand. Some business owners choose a custom built website while others choose to go the cheaper route with a template website. This page gives you an overview of each of these types and their differences.

Let's Compare


    Cheap Site

  • The starting costs are cheap. You’re definitely going to love the cheap upfront cost of a template website versus a custom-built one, but as the old saying goes “You get what you pay for.” The cheap website is a great choice for a small business that is simply looking for a placeholder for their business details (location, phone number, hours, etc.). But if you want to professionally feature products, blogs, databases, etc., a custom-built site is your best choice.
  • Cheap sites are quick to set up. The startup time to create a cheap website is sometimes within hours.
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Custom Site

  • Unique design that incorporates company branding.
  • Adaptable to your business needs.
  • The custom built website is tested to work on all browsers. There are no surprises later on that come from untested sites.
  • Search engine optimized and fast load speed.
  • Your website can be developed to fit the growth of your business. In other words, it grows as your business grows. At ViviScape, we can install technologies that will allow your site to operate in expanded ways in the future.
  • If we built it, we will support you every step of the way and afterward. Our customer support is available on a full-time basis for you.


Cheap Site

  • A problem that some template users come across is when another business uses the same template. Their websites look the same! Not a good thing if both businesses are local to each other. This happens a lot with real estate agents. You’ll notice that many of their sites use the same template. This may not be that obvious to a potential customer, but to the highly-observant ones it would. Remember, you want your business to stand out from the rest.
  • Templates come with limitations to what you can customize. Unfortunately, templates and themes are in “What you see is what you get” form. You’re simply filling in the text where needed in most cases. On Squarespace, you do get a lot of bells and whistles in the forms of customizable “blocks,” however, you pay extra for the cool ones. For e-commerce sites, you really need to consider this point when using a template-based website like Shopify because you’re going to be tied down to Shopify once you get started with them.
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Custom Site

  • It’s more expensive than a cheap template website.
  • Development time takes longer.

Diving Deeper with Websites


WordPress themes have made basic web designing possible for many individuals and small businesses. If you’re looking for a website that looks decent but doesn’t have a lot of bells and whistles, this may be a great option. However, WordPress templates or themes do have their limitations. You can find loads of themes for sale on ThemeForest and Elegant Themes. The problem is that not all of them are responsive.


When you choose a custom built website, you get higher ranking in the SERPs due to superior performance and clarity of code. The team here at Viviscape includes a team of experienced software developers who can create a clean and aesthetically pleasing website that outperforms other websites with page load time and SEO.

Developers of a custom built website are able to optimize the website from creation to finish to allow Google, Bing, and other search engines to read or scan each web page with ease and agility, giving the end user a more relevant search result to their query. This gives a custom built website better search engine ranking. This is why keyword research alone is not enough.

Custom built sites are meticulously customized to the business’ wants and needs. Custom designed sites allow your website to be responsive across mobile and handheld devices as well as browsers. This is a very important feature to have nowadays.

Working with an Vendor

At ViviScape, we can make your e-commerce site even better, and the best thing about this is--- It’s yours to keep forever without having to rely on a paid subscription indefinitely. Plus, we offer excellent and highly accessible full-time customer support by phone with a live person!

The best thing about hiring a software development team like ViviScape is that you can concentrate on running your business rather than chasing down 3rd party developers to fix issues with your website. You won’t have to figure out how to make your website run better because it most likely runs perfectly in the first place and if you ever do need assistance, we will be there to help. Also, you’ll have a fully optimized, responsive website that can compete with the best in the field, helping your business to rank high in the search engine results.

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