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Why Virtual Real Estate Storytelling is the Next Big Thing?

How Real Estate tour videos are growing in popularity for realtors and buyers alike.

Why Virtual Real Estate Storytelling is the Next Big Thing?

News  Why Virtual Real Estate Storytelling is the Next Big Thing?
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Sep 01, 2020 03:08 PM

How the real estate “tour video” is growing in popularity among realtors and buyers alike.

Picture this, you’re ready to search for your dream home or next apartment. You spend weeks looking at listings (Dozens of them). However, you can’t find the right fit and your schedule isn’t flexible enough to always be there in person. Yea, it’d be careless to buy a house or rent an apartment sight unseen but unfortunately, people do. Surely this isn’t the only option though? Realtors are turning to the internet and buyers are finding new aides to help them make that dream home a reality.

 

Benefits of ‘Tour Videos”Most realtors have made the transition to a more online centered business. Setting up the growing in popularity “tour video” as the main feature for potential buyers. These high-in-demand videos have become key necessities for both realtors and buyers. Showing off specific listings of interest and also spotlighting a realtor’s business. All while hoping this visual storytelling can help both parties gain something from the experience.

Having a selection of “tour videos” also drives traffic towards a realtor's website and more visibility for their business. According to the National Assocation of Realtors, 51% of buyers found their new (or next) home online. Moving further into the digital age that number is only going to grow. To put it into perspective, 5.34 million existing homes were sold in 2019(according to National Assocation of Realtors) so you do the math. Realtors have also evolved when it comes to using technology. The top three tech tools used by realtors for the best leads are:

  • Social media at 47%
  • MLS (multiple listing service) sites at 32%
  • Brokerage website or listing aggregator at 29%

*NAR website statistics updated in July 2020*

Using these platforms to highlight a property’s features in a “tour video” format helps reach a broader audience. Mostly those who are adept at using technology and also searching for their first home or apartment.

Catching the Buyer’s Eye?

The numbers are there when it comes to understanding how buyers/renters are choosing to look for property. But finding options for possible places to live, is only half the battle. How does a property catch the eye of a potential buyer? It may all come down to how detailed a “tour video” is. Here are some potential elements to look for when viewing a property online (depending on the type of search).

  • Sweeping cinematic drone shots
  • Clear and well-lit views inside (and outside) the home.
  • A detailed overview of the property (by realtor) or in the video’s description.
  • Realtor contact information for buyers to reach out if interested
  • A clear voice explaining any features
  • Background music to enhance the experience
  • Selling points of the surrounding neighborhood
  • Any other features specific to a particular listing

 

Home Sweet Home

The real estate market can be quite competitive when it comes to finding a place to call your own. Both for the realtor and the buyer. For realtors, it means having to compete for business and find new ways (like tour videos) to stand out from the crowd. That’s why it’s important for realtors to pay close attention to how their telling their story (and a property’s story). Taking the buyer on a journey through a property can make them feel right at home.

 For buyers, the main obstacle is contending with other buyers. Tour videos can make or break a property’s popularity but it can also help provide a more in-depth experience virtually. Just imagine, envisioning yourself in a new home all from an online experience. That’s the goal of a “tour video”. Creating a personalized experience that will make you want to leave home.  

How the real estate “tour video” is growing in popularity among realtors and buyers alike.

Picture this, you’re ready to search for your dream home or next apartment. You spend weeks looking at listings (Dozens of them). However, you can’t find the right fit and your schedule isn’t flexible enough to always be there in person. Yea, it’d be careless to buy a house or rent an apartment sight unseen but unfortunately, people do. Surely this isn’t the only option though? Realtors are turning to the internet and buyers are finding new aides to help them make that dream home a reality.

 

Benefits of ‘Tour Videos”

Most realtors have made the transition to a more online centered business. Setting up the growing in popularity “tour video” as the main feature for potential buyers. These high-in-demand videos have become key necessities for both realtors and buyers. Showing off specific listings of interest and also spotlighting a realtor’s business. All while hoping this visual storytelling can help both parties gain something from the experience.

Having a selection of “tour videos” also drives traffic towards a realtor's website and more visibility for their business. According to the National Assocation of Realtors, 51% of buyers found their new (or next) home online. Moving further into the digital age that number is only going to grow. To put it into perspective, 5.34 million existing homes were sold in 2019(according to National Assocation of Realtors) so you do the math. Realtors have also evolved when it comes to using technology. The top three tech tools used by realtors for the best leads are:

  • Social media at 47%
  • MLS (multiple listing service) sites at 32%
  • Brokerage website or listing aggregator at 29%

*NAR website statistics updated in July 2020*

Using these platforms to highlight a property’s features in a “tour video” format helps reach a broader audience. Mostly those who are adept at using technology and also searching for their first home or apartment.

Catching the Buyer’s Eye?

The numbers are there when it comes to understanding how buyers/renters are choosing to look for property. But finding options for possible places to live, is only half the battle. How does a property catch the eye of a potential buyer? It may all come down to how detailed a “tour video” is. Here are some potential elements to look for when viewing a property online (depending on the type of search).

  • Sweeping cinematic drone shots
  • Clear and well-lit views inside (and outside) the home.
  • A detailed overview of the property (by realtor) or in the video’s description.
  • Realtor contact information for buyers to reach out if interested
  • A clear voice explaining any features
  • Background music to enhance the experience
  • Selling points of the surrounding neighborhood
  • Any other features specific to a particular listing

 

Home Sweet Home

The real estate market can be quite competitive when it comes to finding a place to call your own. Both for the realtor and the buyer. For realtors, it means having to compete for business and find new ways (like tour videos) to stand out from the crowd. That’s why it’s important for realtors to pay close attention to how their telling their story (and a property’s story). Taking the buyer on a journey through a property can make them feel right at home.

For buyers, the main obstacle is contending with other buyers. Tour videos can make or break a property’s popularity but it can also help provide a more in-depth experience virtually. Just imagine, envisioning yourself in a new home all from an online experience. That’s the goal of a “tour video”. Creating a personalized experience that will make you want to leave home.  

 

Articles Referenced:

https://blog.hubspot.com/sales/real-estate-videos

https://www.nar.realtor/research-and-statistics/quick-real-estate-statistics

 

 

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